State farm nac

State Farm Agents from nationwide gathered in Las Vegas for NAC, National Agency Convention, to celebrate the centennial achievement of the company.

Developed the concept of the event design and extended it to way-finding, registration, kiosks, welcome videos, swags and elevation drawings.

Final design:

7 core shapes are used as identifier for way-finding. Inspired by the mid-century modern aesthetic, the design builds upon the shapes to explore pattern formation with playful interactions and integrations.

Core shapes during the earlier stage:​

Design explorations:

Final design:

Design system applied throughout event environment.​